Bathroom Trends of 2022
Designing the perfect bathroom can be difficult. From choosing your colour scheme to deciding on a design style, there are endless options to customise the most relaxing room in your home.
To make things easier, we have put together a list of the most popular bathroom trends of 2022 and ranked them based on Google searches and hashtagged posts on Instagram. Classic colours like black and white are the favourite choice for most bathrooms, and trends including bathroom wallpaper are undeniably popular.
The most popular bathroom themes
- Marble bathroom - 218,000 Google searches - 213,600 Instagram posts
Nothing says luxury quite like marble, and with this trend, you can bring luxury to the bathroom. Whether using it for floor tiles, wall tiles or even for fixtures such as the sink, this material can really add glamour to your bathroom.
With 218,000 searches between June 2021 and May 2022, as well as 213,600 posts on Instagram using the tag, this theme is incredibly popular.
- Farmhouse bathroom - 280,600 Google searches - 92,656 Instagram posts
If the cold and clean luxury of marble isn’t quite your thing, perhaps you’ll be more interested in the comfort and homey feel of a farmhouse-style bathroom. These bathrooms tend to use plenty of wood and natural materials, highlighting features such as exposed brick walls and wooden beams.
The trend has proven itself to be popular with 280,600 searches in 12 months and 92,656 Instagram posts showcasing the look.
- Rustic bathroom - 105,100 Google searches - 15,773 Instagram posts
The rustic bathroom trend is similar to the farmhouse trend, using natural materials and showcasing natural features. However, this trend tends to be a little more ‘rough around the edges’, forgoing sleeker styles for something a little more low maintenance.
With 105,100 searches and 15,773 Instagram posts, we can see that these bathrooms are particularly popular.
The bathroom themes to watch out for in 2022
- Japandi bathroom - 329.86% increase in Google searches
One of the most exciting up-and-coming trends is the Japandi style, combining the simplicity of Japanese and Scandi design, for a modern and minimalist look that is right on-trend.
Comparing searches from June 2021 - May 2022 to the previous 12-month period, we can see that searches have risen by a massive 329.86%.
- Biophilic bathroom - 77.14% increase in Google searches
The biophilic trend is all about bringing the nature of the outside inside. While it’s not as simple as just adding a potted plant to your bathroom windowsill, it is a great place to start!
Bathrooms that use nature in this way are becoming more popular, with a 77.14% year-on-year increase in searches.
- Microcement bathroom - 48.67% increase in Google searches
While microcement offers a fantastic new style for your bathroom, it is also incredibly practical due to its hardiness. This means that you’ll be able to enjoy your bathroom for years to come without the microcement elements degrading.
With a 48.67% year-on-year increase in searches, this is certainly one to look out for.
The most popular bathroom colours
- Black and white bathroom - 476,400 Google searches - 22,090 Instagram posts
Black and white is a versatile and contemporary colour scheme that can complement any bathroom. Black and white bathrooms can contrast and add depth to your room, through wallpaper, wooden blinds and patterned tiles.
There were 476,400 worldwide Google searches for ‘black and white bathroom’ in the past year, and there are 22,090 Instagram posts with the hashtag.
- Black bathroom - 368,600 Google searches - 32,508 Instagram posts
Black is the ultimate colour choice for an elegant, sleek bathroom and a spa-like feel. Black can make large bathrooms feel cosy and relaxing, and never goes out of style.
One of 2022’s most popular bathroom colours, black bathrooms received 368,600 Google searches in the last year, and there are 32,508 posts on Instagram using the hashtag.
- White bathroom - 226,200 Google searches - 85,078 Instagram posts
Classic white is one of the most popular bathroom colour choices of 2022 according to Google searches and Instagram hashtags. Always on-trend, all-white bathrooms are sophisticated and create a bright open space.
We found 85,078 posts on Instagram tagged with #whitebathroom, and there were 226,200 Google searches for white bathrooms in the past year.
The bathroom colours to watch out for in 2022
- Sage green bathroom - 46.65% increase in Google searches
Sage green is definitely having a moment, popping up in everything from wedding decor to interior design. The cool hues of the colour make it a great option for a bathroom, offering a touch of tranquillity to the room whilst staying on-trend.
With a 46.65% year-on-year increase in searches, we certainly expect to see more of this colour in bathroom designs.
- Terracotta bathroom - 37.04% increase in Google searches
Offering a hint of the Mediterranean, terracotta is a beautiful colour to use in the bathroom. Make your bathroom a luxurious escape with the colour and emulate a sunny getaway as you take a soak in the tub.
Terracotta bathrooms are on the rise with a 37.04% increase in Google searches over the past 12 months.
- Pink and green bathroom - 16.96% increase in Google searches
Pink and green make for an interesting colour palette, with some shades giving a sweet, modern look, while others transport us back to the avocado bathrooms of the 70s. However you choose to use these colours, you can be confident that you are right on trend.
While this colour scheme may not have had quite the impressive rise of sage green and terracotta, a 16.96% increase still shows us that it is rising in popularity.
The most popular bathroom features
- Bathroom wallpaper - 900,000 Google searches - 15,997 Instagram posts
The right wallpaper can transform any room - bathrooms included - and could be the perfect way to update the style of your home bathroom.
With endless options for designs, colours and patterns, using wallpaper is the ultimate way to personalise your bathroom walls instead of using tiles. Bathroom wallpaper is usually designed to be water-resistant and works best in a room with an extractor fan and good ventilation.
Over the past year, there have been 900,000 Google searches from around the world for ‘bathroom wallpaper’ and we also found 15,997 hashtagged posts on Instagram.
- Heated towel rack - 522,000 Google searches - 1,211 Instagram posts
Is there anything worse than getting out of a warm soak in the bath to grab a towel and find it damp and mildewy? Well, with this bathroom trend, damp towels are a thing of the past.
Not only does a heated towel rack keep your towels toasty and warm, but it is also an excellent source of heat for the whole room, making it a multifunctional feature to include in your bathroom design.
This feature has seen 522,000 searches in the past 12 months, with a total of 1,211 tagged Instagram posts.
- Bathroom plants - 435,600 Google searches - 28,723 Instagram posts
Incorporating houseplants into your bathroom decor is the ideal way to bring nature into your home. Following the surge in popularity of houseplants during the pandemic, bathroom plants are one of the most popular bathroom trends this year.
Bathroom plants help to purify the air and absorb excess moisture and some can even be used for aromatherapy. With these undeniable benefits, it’s no surprise that bathroom plants are among the most popular bathroom features of 2022.
In the last year, there have been 435,600 Google searches for ‘bathroom plants’ and there are 28,723 Instagram posts with the hashtag.
The bathroom features to watch out for in 2022
- Bathroom sauna - 22.57% increase in Google searches
The bathroom should be a relaxing place, giving you time to unwind after your day. What better way to do this than with our own bathroom sauna. It may come at a bit of a cost, but bathroom saunas can offer plenty of enjoyment as well as add value to your home.
This is certainly a bathroom feature to watch out for with a 22.57% increase in popularity over the past year.
- Freestanding bathroom sink - 17.58% increase in Google searches
Bathtubs aren’t the only feature that can add a little drama to the room in their freestanding form. In fact, freestanding bathroom sinks are becoming more popular.
With an increase in searches of 17.58%, it’s clear that this is one trend to watch out for.
- Bathroom wall molding - 17.35% increase in Google searches
Wall molding is an excellent way to add a bit of texture and elegance to a room, and the bathroom is no exception. To make this feature pop, you could even paint it in a contrasting colour to your bathroom walls, showcasing its style.
With an increase of 17.35%, searches for this bathroom feature show just how popular it is becoming.
The most popular bath trends
- Freestanding bathtub - 717,500 Google searches - 10,239 Instagram posts
Freestanding baths have been hugely popular for a while now, and it seems as if there is no change in that. These bathtubs add a touch of elegance and luxury to a bathroom, making them the perfect addition.
Over the past 12 months, there were 717,500 searches for freestanding baths as well as 10,239 Instagram posts.
- Corner bathtub - 345,700 Google searches - 191 Instagram posts
If you’re a little pushed for space in your bathroom, a corner tub can be a great way of utilising the space you do have. This trend also leaves plenty of room for putting your own stamp on it.
With 345,700 searches and 191 Instagram posts, the corner bathtub sits comfortably in our top three bathroom trends for 2022.
- Whirlpool bathtub - 225,400 Google searches - 555 Instagram posts
If you’re looking to enjoy a long soak at the end of a busy day, look no further than a whirlpool bathtub. These bathtubs feature jets throughout designed to massage your muscles and help you unwind.
It’s no surprise that these bathtubs are a must-have for many, and with 225,400 searches and 555 Instagram posts, there’s no denying just how popular they are.
The bath trends to watch out for in 2022
- Bedroom bathtub - 3.21% increase in Google searches
While we looked at a number of fantastic bathtub trends, only one has actually seen an increase in popularity. Bedroom bathtubs have seen a 3.21% year-on-year increase in searches, making this the bath trend that you should look out for in 2022.
The most popular shower trends
- Walk-in showers - 1,325,500 Google searches - 2,514 Instagram posts
The most popular bathroom feature of 2022 is the walk-in shower. Offering ease of cleaning, increased accessibility and a contemporary style, walk-in showers are becoming a popular choice for bathrooms in 2022.
Looking at Google searches from all over the world, there were 1,325,500 searches in the last year for ‘walk-in showers’ and we found 2,514 hashtagged posts on Instagram.
- Steam shower - 1,044,000 Google searches - 26,900 Instagram posts
Spa bathrooms are a popular trend in 2022, and a steam shower is the ultimate addition to any home spa. Steam showers use a humidifying steam generator to produce water vapour, which helps induce sweating and remove toxins from the body.
Aside from increasing the value of your home, steam showers can save you money by using less water than a traditional shower. One of the most popular bathroom features on our list, there were 1,044,000 Google searches in the last year for steam showers, and 26,900 Instagram posts with the hashtag.
- Outdoor shower - 751,000 Google searches - 116,658 Instagram posts
The ideal way to incorporate nature into your bathroom is by taking your bathroom outdoors. The third most popular shower trend of 2022 is outdoor showers, with 751,000 annual Google searches and 116,658 hashtagged posts on Instagram.
Outdoor showers are the perfect addition to any pool house and add a luxurious feel to your home.
The shower trends to watch out for in 2022
- Reeded glass shower - 46.67% increase in Google searches
Reeded or fluted glass is textured to give an interesting look, and when it is used as a shower screen, it can give you an extra layer of privacy. This can be particularly useful in big bathrooms or bathrooms with large windows.
Seeing an increase in searches of 46.67%, reeded glass showers are the rising stars of the shower trends.
- Shower niche - 19% increase in Google searches
Shower niches are an excellent solution for storage within showers. Whether you use it for decorative purposes or to simply hold your shampoos and shower gels, it can make an excellent addition to a shower or wet room.
This trend has seen a 19% year-on-year increase, earning it a spot in our top three shower trends to watch out for.
- Steam shower - 13.79% increase in Google searches
With a steam shower, you can emulate the effects of a steam room as the enclosure fills up with steam. This is an excellent way to create a multifunctional space within your bathroom, whilst getting to enjoy the benefits of a pamper in your own steam shower.
This type of shower saw searches increase by 13.79% over the past 12 months, making it one to watch out for.
We wanted to find out the most popular bathroom trends, colours and fixtures of 2022, so we searched listicles from Ideal Home, Martha Stewart, Good Housekeeping, House Beautiful, Real Homes and Homes and Gardens, to compile a list of the hottest bathroom trends.
We then used Google Keyword Planner to find the total number of worldwide Google searches for each bathroom trend between June 2021 and May 2022. We also compared these searches to the previous 12-month period in order to discover those which saw the biggest increase in searches.
We also used Instagram to find the total number of posts uploaded with the relevant hashtag for each bathroom trend, accurate as of 27th June 2022.