Social Media Interior Trends
The biggest home interior trends on TikTok and Instagram
Social media is our go-to place when it comes to inspiration in everything from fashion to where to grab a bite to eat, but especially when it comes to interior design.
Platforms such as TikTok and Instagram have become increasingly popular for consumers and designers when it comes to interiors.
So, what are the most popular interior trends that we should be on the lookout for in 2022? To find out, we’ve taken a look at the trends that have received the most views on TikTok and been posted about the most often on Instagram, as well as highlighting the most popular bathroom trends too.
The most popular interior trends on TikTok
1. Cottagecore - 8.9 billion views
By far the trend with the most views on TikTok is cottagecore, which has racked up almost 9 billion in total.
Cottagecore is a celebration of an idealised rural life that has boomed in popularity in recent years, especially amongst Gen Z, focusing on traditional design and vintage furniture.
2. Dark academia - 1.8 billion views
Another subculture to have exploded in popularity on TikTok is that of ‘dark academia’, with 1.8 billion views on the platform.
This aesthetic is based around all things scholarly and in terms of interiors, takes the form of moody, dark-toned walls and quirky academic touches reminiscent of Hogwarts.
3. House plants - 839.6 million views
In third place are house plants, with over 839 million views on TikTok. House plants can be the perfect finishing touch for a room and act as a natural statement piece or fill an empty space such as an alcove.
And even if you’re not naturally green-fingered, plenty of indoor house plants need very little looking after and will thrive without constant attention.
The most popular interior trends on Instagram
1. Line art - 9.5 million posts
Over on Instagram, it’s line art that’s the most popular trend, with 9.5 million posts. Simple line drawings are nothing new but they’ve found regained popularity in the world of interiors over the last few years.
From high street homeware to art prints by independent artists, this style is particularly popular, with many pieces featuring simple drawings of a woman’s face, with few features.
2. Shabby chic - 9.3 million posts
The second most popular trend from Insta is shabby chic, with 9.3 million posts, a style that celebrates pieces and furnishings showing signs of wear and tear, with newer pieces sometimes being distressed to achieve this aged vibe.
In some ways, shabby chic can be likened to the cottagecore trend that was so popular on TikTok, achieving a rustic and traditional look, while often using newer pieces.
3. House plants - 8.3 million posts
As was the case with TikTok, house plants were the third most popular trend when it came to Instagram, with over 8 million posts in general.
House plants are a great way to naturally freshen up any indoor space and they can also help to make you feel more relaxed and at ease.
The most popular bathroom trends on TikTok
1. Bidet - 410 million views
By far the bathroom feature with the most views on TikTok is the bidet, with over 400 million views!
While many of those views come from humorous videos of TikTokers documenting their first time using a bidet, it does actually reflect an increase in interest in bidets over the last couple of years in countries where they traditionally haven’t been too popular, such as the United States.
2. Terrazzo - 91.8 million views
Terrazzo is a style of tiling that has seen a huge increase in popularity in recent years and has amassed over 91 million views on TikTok.
This style, with its flecked tiles, brings texture, colour and individuality to bathrooms and evokes feelings of the Mediterranean.
3. Subway tile - 18.7 million views
In third place is the subway tile, with 18.7 million views on TikTok. Subway tiles are a hugely popular style for bathrooms, due to their practicality, versatility and timelessness.
As the name suggests, these tiles are inspired by the subway stations of Manhattan and can be used in a number of different scenarios, including in the bathroom.
The most popular bathroom trends on Instagram
1. Terrazzo - 653,922 posts
TikTok’s second most popular bathroom trend takes the top spot when it comes to Insta, with terrazzo appearing in over 653,000 posts on the platform, twice as many as the second-placed trend.
Terrazzo actually refers to the composite material that is used to make floors and walls, with marble chippings being set into cement to create distinctive patterns.
2. Quartz countertops - 326,758 posts
In second place are quartz countertops. As well as being a very sophisticated look for the surfaces in your bathroom, quartz is a very durable material, resistant to scratches, moisture and impacts.
A crisp, white quartz countertop can help to make a small bathroom look and feel bigger, while darker surfaces can work well in larger spaces.
3. Subway tile - 282,843 posts
As was the case with TikTok, subway tiles come in third place on Instagram, appearing in over 280,000 posts on the platform.
While it comes in all shapes, sizes and prices, subway tiling can be very cheap, with some of the less fussy styles costing just a couple of pounds per tile.
Using various articles on trends from the last couple of years, we created a list of over 100 interior trends and found the total number of TikTok views and Instagram posts for each.
TikTok views show the number of views on TikTok videos that mention each trend using hashtags as of February 11th 2020.
Instagram posts show the number of posts on Instagram that mention each trend using hashtags as of February 14th 2020.